How to Land Your First Customer
Landing your first customer is one of the biggest obstacles any entrepreneur faces. You’re new, unknown, and as far as your leads know, untrustworthy.
Getting past this obstacle can feel impossible, and after you’ve gone through the stress of building and launching a business, it’s probably something you’re not going to be in the mood to deal with. However, it’s important to push through the struggle and get your first sale. With the right moves and a bit of unparalleled customer service, it can be the difference between being dead on arrival or snowballing into a massive success story.
Luckily, you don’t need to do this on a whim. There are a few tricks you can use to get that first sale faster than you might think.
1. Enticing Launch Deals
One of the biggest problems customers have with new companies is that they're expected to commit their hard-earned cash to something that hasn't proven itself. It's not personal but think of the last time you saw one of those shady Facebook ads that led to a "hot new company" with tons of comments complaining about not receiving their products. That's a constant worry in the minds of customers; especially with businesses that rely heavily on the Internet.
In a way, new customers can see themselves as guinea pigs and they’d rather wait until someone else makes that risky commitment before they jump in themselves.
You can relieve these worries by lowering the amount of commitment your first customers have to show. By offering deals to the first group of customers or offering a discount for the first ten people to sign-up for your service, you can reduce their individual risk and increase their chances of conversion.
2. Make it Easy
Have you ever wondered why practically every store lines the checkout lanes with all kinds of random little items? That's to make adding things to your purchase extremely easy and impulsive. You're already in the checkout lane and you just have to reach over and grab that thing catching your eye. They increase their profits substantially by putting these items in front of you as last-minute pickups.
You can do this yourself in a slightly different way. As you may know, AtomPay makes paying for services extremely easy and quick, and it can be linked just about anywhere. You can use this to your advantage by including a link and touting the 2-minute payment completion feature on your social media profile.
Every time you show off your latest product or service, having AtomPay in the description and comments makes it possible for would-be customers to impulsively and quickly make a purchase without having to bounce all over the internet, navigate a new site, or do any of the other annoying things that come with placing an online order.
If you’re running a B2B startup, it might be as simple as getting out there and talking to people on platforms such as LinkedIn. All you have to do is flesh out your profile, have your business ready to serve, and search for relevant threads or people asking about services like yours. If you can chat up a potential lead without sounding like a con artist, you might just get the shot you’re looking for.