How to Grow Your Instagram Follower Base
Instagram should be a part of any entrepreneur’s social media marketing strategy. Its quick, to-the-point approach to content generation meshes well with today’s market and it’s easy for any business to find a home on the platform.
Still it can be a bit rocky at first. One needs to not only grow a follower base but you build one that is likely to convert into paying customers as well.
This is a quick and simple guide to help you get started building your Instagram follower base and turning it into a proper sales funnel; without spending a ton of money on ineffective marketing campaigns or spending day and night posting random content.
Let’s get started.
Posting consistently is key to building a follower base. No one wants to follow a page that only posts once a month.
Set a posting schedule and commit to sticking to it. Daily posts are the bare minimum if you want to create a loyal base of followers.
However, consistency goes for more than just sheer volume. The type and quality of your content should also be consistent. If you start building your follower base with informational posts about your niche, don’t suddenly post a meme or something random that goes against the tone of your page.
Use Professional, High-Quality Materials
You can’t just slap together the same quick-and-dirty material you would on your personal Instagram account. Your business account is representing, well, your business. The quality of your content reflects the quality of your business. So, make it count.
This doesn't mean you need to hire a professional graphic designer to create every Instagram post on your profile, but you should take extra care, and use professional editing tools, to create content that's clean, eye-catching, and professional-looking.
Boost Your Best Posts
Instagram organically offers no-cost promotion, but you probably shouldn't automatically take the old-fashioned and free approach. The platform offers you the ability to pay a low fee to "boost" your posts and put them in your target audience's newsfeed. Use it.
This will put your content in front of people that probably haven’t seen you before, and the platform has several tools available to enable you to grow followers.
However, you need to choose your best content when you take this route. Little announcements or other low-profile content isn't something you'll want to pay to boost. Pick your highest-performing posts.
Establish Yourself as an Authority
This part is key. As a business, you’re trying to use Instagram to drive conversions. But remember, you’re not alone in that endeavor. Tons of other bright-eyed entrepreneurs are trying to do the same thing.
So how do you stand out in a sea of similar individuals? Prove you know what you're doing and that you can do it better.
In order to accomplish this, you need to provide real value to your followers. Post expert-level informative pieces that showcase your qualifications and establish your service or product as a top-tier option. Not only will this prompt people to follow you over a potential competitor, but it will also help you achieve the conversions you’re ultimately looking for.
Get Started and Integrate AtomPay
Using these tactics can enable your Instagram account will grow dramatically. Once that happens, you will need a quick, reliable way for people to pay you straight from the platform. That’s where AtomPay comes in. With link-based payment options spanning most payment methods (including instantaneous payments) and a smooth user experience, you’ll be able to capitalize on your newly built follower base with ease.