A Quick Guide to Digital Marketing for Solopreneurs
Digital marketing is a necessity for businesses of all sizes, including freelancers, solopreneurs, entrepreneurs and side hustlers. It’s necessary to develop reliable sales channels, disperse information to your target demographic, and ultimately grow as a company. But sometimes it can also be a royal pain to get it right.
This is especially true when you’re a solopreneur with zero help and a limited budget. So, we’ve put together this quick guide targeted directly at you. It will help you find cost-effective marketing methods that will provide real results.
Take Advantage of Cost-Effective Digital Marketing Methods
One of the key parts of handling your digital marketing tasks as a solopreneur is to stay within your budget. For example, if you take the traditional route with billboards you risk spending too much money without measuring cost per conversion which is difficult, if not impossible, in this scenario.
To avoid that scenario, you need to take advantage of cost-effective options. This doesn’t necessarily mean “take the cheapest route possible." It just means that you should ensure that each choice is going to provide the best return on your investment possible. Get the most for your money.
How do I determine the right digital marketing budget? According to Macy Storm of WebFX, "Overall, most companies spend between 7-10% of their overall company revenue on marketing. This is a general rule of thumb that you can follow to ensure that you’re spending enough but not too much. Of this 7-10% you’re allocating, about half or more of that should go toward digital marketing. Many companies fall short of this benchmark, spending only a third of their marketing budgets on digital strategies."
Utilize In-Platform Marketing Aids
A lot of solopreneur businesses use established platforms to get off the ground. These include sites such as Fiverr, Upwork, Shopify, Kajabi. If you find yourself using one of those platforms, take advantage of in-platform marketing aids to help expand your digital marketing efforts.
For example let's look at Kindle. If you publish a book through Kindle and enroll in the Kindle Unlimited program, you can receive free access to multiple marketing tools such as time-sensitive sales, giveaways, and more. Utilizing those tools opens the door for you to receive the benefits of effective marketing at little to no cost.
Use Social Media
A social media presence is mandatory for the modern business world. Even major brands, such as Wendys, have had to hop on social media and differentiate themselves from the pack. You’re no different.
Regardless of what type of business you're running, a social media presence is a must. You can passively market your products or services via informational posts, garner attention with more creative content, or take a steadfast sales approach. It's up to you.
We recommend using a mix of all three options. That will engage a variety of customers, and it won't make you look as if you're just spamming ads nonstop. Also, most social media platforms have built-in advertising tools that are extremely cost-effective. (On Twitter? Read on blog post on Tips and Tricks to writing an effective Twitter bio.)
Make Every Ad Count
Whether you’re getting ready to boost an ad-themed Facebook post to the masses or paying for a premium banner slot on a high-traffic website, you need to maximize the opportunity.
Utilize eye-catching visuals, to-the-point text, and a bit of creative genius to make unforgettable advertisements that guaranteed to pull in your target demographic. This will help maximize your investment.
According to HootSuite, "Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users large, to be precise. Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services."
Get to Know Your Target
One of the most important parts of digital marketing is developing a keen understanding of who your potential customers are and how they respond.
There are online tools that will help you gather this information, but nothing beats a bit of hands-on research. Take time to know who will actually pay for your products or services, and find the best way to engage with them. This can be accomplished via a specific platform, different types of visuals and wordings, or a different ad medium entirely.
Make the Most of Each Conversion with AtomPay
Once you nail digital marketing, you’ll be hammered with online transactions. Avoid the "Do you have Venmo?" conversation, and use AtomPay to start processing your sales.
AtomPay is easy to set up, and it allows your customers to pay you from any platform in just a matter of seconds. Don’t let possible conversions slip through the tracks. Get paid with AtomPay, today.