3 Ways to Market Your Business for Free
When you start a side hustle or a full-time business venture, money is going to be tight. Every one of us who has dived into entrepreneurship has been there.
So, when you start researching how it's done, you might get a bit nervous about all the expensive marketing campaigns and agency services a lot of guides push on you.
Don’t worry. Those things help, and you should definitely invest in that sort of thing as you grow your business, but there are free marketing tools you can use extremely effectively.
Here are three of the ones we like the most here at AtomPay.
Google My Business
Google literally creates a free marketing tool for pretty much every business. Did you know that? It’s a tool called “Google My Business”, and it’s basically an auto-generated page that covers your business’s details.
When a person uses Google, the world’s most popular search engine, to find a service such as yours, your GMB profile pops up in the search results. If you want a quick way to see what we’re talking about, Google “Pizza in my area”, and you’ll see the GMB profiles of every pizzeria near you.
However, you can’t just leave the auto-generated profile as-is and expect results. You need to go to it, go through the claiming process, and then flesh it out yourself with SEO content and accurate information. Also, you may not have an auto- generated profile. In that case, you can make one your own; completely for free.
This is a great tool since it shows your business information, reviews, and everything else to people already searching for what you offer, and it congregates all those details into one convenient place.
Many of the most fruitful and reliable business ventures are B2B-based opportunities. If your business falls into the realm of B2B services, you’re doing yourself a disservice by not being present on LinkedIn.
LinkedIn is pretty much Facebook for professionals. Instead of silly memes, political rants, and utter nonsense, its users market their skills, the needs of their businesses, and their services. A lot of the time, it’s also used for networking and
finding B2B service providers such as contractors and similar professionals.
This is completely free, and if you’ve used any social media platform before, you won’t have any problems setting it up. Just remember that it’s a professional platform and you should probably conduct yourself appropriately.
Finally, marketing is a huge part of succeeding in the business world, and one free business tool can help you create high-quality ads worthy of high-value campaigns; without your having to spend a dime. If you're using a social media platform for your business or launching a DIY ad campaign, use Canva to create the imagery of your content.
Canva is a graphic design application that is simple to use, produces high-quality imagery, and more importantly, is free.
Explore Your Options
These are just three of the free marketing tools at your disposal. The internet is filled with tons of other options that will help you build your business without spending a dime. Do some in-depth searches, see what other entrepreneurs are
using, and then try them out for yourself.